Ravens PHP Scripts - F-Shaped Pattern For Reading Web Content

Intresting read. Especially if you design content web sites.
Eyetracking visualizations show that users often read Web pages in an F-shaped pattern: two horizontal stripes followed by a vertical stripe.

* Users first read in a horizontal movement, usually across the upper part of the content area. This initial element forms the F's top bar.
* Next, users move down the page a bit and then read across in a second horizontal movement that typically covers a shorter area than the previous movement. This additional element forms the F's lower bar.
* Finally, users scan the content's left side in a vertical movement. Sometimes this is a fairly slow and systematic scan that appears as a solid stripe on an eyetracking heatmap. Other times users move faster, creating a spottier heatmap. This last element forms the F's stem.

News source: useit.com