New context ads service - CPM

registered · Posted: Sun Dec 23, 2007 9:56 pm

I am always looking for new ways to make money online. Recently I came across an innovation that you may want to hear about because it may affect the way you earn with your website in the very near future. I just signed up myself, and I decided I want to share it with you, guys, too.

As you may know, major television networks are in trouble because their advertising revenue is dropping. At least people say so. TV networks are losing market share to the Internet. For the first time in history, website owners are sharing in the ad revenue that was formerly spent with the giant TV networks. Advertisers like Harley Davidson, HBO & Taco Bell are willing to pay you and me on our website traffic to make up for the loss of viewers that the big TV networks are experiencing.

We all get used to CPC methods on the Internet - "thanks" to Google. We are starting to forget there are such sweet for publisher methods as CPM and - ah - CPT... But we don't have to!

This new program I stumbled upon uses CPM method with a twist, and they call their method PPP - pay per Play. What is play? Play is a 5 second long audio ad, which is played once per page per visitor, right after the page loads. And you get paid based on the number of impressions. All details are here - Only registered users can see links on this board! Get registered or login!. Go check this service for yourself. I think it has the potential.

registered · Site Admin Joined: Jun 04, 2004 Posts: 6437

It might be helpful to provide some additional information on the acronyms you mentioned (CPC, CPM, CPT). Is there a link that explains these and / or compares them?

Posted: Mon Dec 24, 2007 11:48 am

CPC - cost per click - Google Adsense, etc.
CPM - cost per mille - typical banner ads
CPT - cost per time - when you sell links by month

Merry Christmas! Very Happy

Posted: Mon Dec 24, 2007 1:41 pm

Pity they are not starting their payout until February next year.
I'm not sure myself whether my site users would appreicate the inevitable delay on EVERY page whilst this audio is downloaded BUT the PPP ratio does seem good.

Posted: Mon Dec 24, 2007 4:23 pm

Thanks, Misha. Happy holidays to you as well!

Posted: Mon Dec 24, 2007 11:13 pm

Guardian,

My understanding is you don't have to put the code on *every* page...

Posted: Tue Dec 25, 2007 3:21 am

Mish - thats correct. The 'trigger' is a small piece of java script which you could add say to your footer.php but what I was trying to say was that the audio ad will load with EVERY page view.
So if you have 10 people on your site regardless of what page they are on, they will hear the audio snippet.
Although it says they will only hear the audio snippet once, what isn't clear is if they mean 'one specific' audio snippet (in other words will the hear a *different* snippet for each page? Or are they somehow using a cookie to make sure anyone visiting the site only hears *one* snippet during the time they are browsing.
The principle seems good though and a I might trial it to see how it works out and affects the page load time.

Posted: Tue Dec 25, 2007 7:35 pm

You have to love the Firefox worship

Adblock plugin!
I do too, cos it prevents people from making an annoying $1 for things i don't read anyway.
It just clutters up the reading of a fabulous webite.

Posted: Tue Dec 25, 2007 9:00 pm

djmaze wrote:

You have to love the Firefox worship

Adblock plugin!
I do too, cos it prevents people from making an annoying $1 for things i don't read anyway.
It just clutters up the reading of a fabulous webite.

Do you block ultra-edit banners, too?

Posted: Wed Dec 26, 2007 6:08 pm

nope, but they don't pay us. They just "give" software to us for developing Dragonfly CMS with it.
Hack, if they did pay us like an ads plan. How do you keep your server running for the 3 months payout of $7?

Secondly, does it bother you that we have only one banner at the bottom of the screen?

I never block a bottom banner, i block anything that sits between content.
Especially those kontera and intellitxt ads that popup when you move your mouse over content. And don't tell me someone loves those Razz

As a note: audible advertisements are doomed. What about deaf people? What about people with sound off? What about computers without speakers?

Posted: Wed Dec 26, 2007 8:43 pm

I think your users really don't care if ultra-edit pays you or not Smile

I don't like invasive ads myself, but I use a different approach - I don't return to the sites with invasive ads, unless I absolutely have to. Later is rare cause the choice usually is overwhelming, but there are cases like weather dot com where a viable alternative just does not exist.

And I try to click on ads on the sites I like - this is my way of saying thank you to the owner and helping something I like to survive ...

I don't know if audio ads are doomed or they are going to be the next big thing. I don't feel myself knowledgeable enough to predict in this case. I'm going to give it a try and see if I like it or not, and then I'll go from there...

Regards, Misha

Posted: Thu Dec 27, 2007 11:02 am

donations and website subscription sound better to me.
But that means you have to modify your php-nuke installation.

For example you should attract people by only showing the first two posts in a support topic and the third post is actually your subscription ad like "you want to read the full solution or participate? Get a subscription"

People don't pay you if they can read it and don't pay you if they don't know what to expect/get.
That is way many people try to raise money thru advertisements.

If you think wisely on a commercial aspect, there's more then the eye can see... (and in your case ears to hear Smile

)

Posted: Thu Dec 27, 2007 7:06 pm

Those methods of monetizing you like I don't like Smile

I don't like searching for an answer to occasional question in the area I'm not an expert and getting those teaser results you mentioned. It annoys me even more than popups do, and I don't employ this method for that reason.

As for asking for donations... in the culture I came from donations are considered OK only for disabled and otherwise hadicapped people, and I don't think I belong there...